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May & June- - - Air Jordan Fans Go To Heaven
"I can die happy!!", that infamous phrase maybe screamed out loud by every Air Jordan fan in the months of May and June. The Nike Air Jordan has been the most popular sneaker line since 1985 with its ground breaking release of the Air Jordan 1. The NBA banned the shoe from the courts but Michael still wore them which accompanied a 5,000 dollar fine per game. The controversy led the Air Jordan brand to become a household name. Although the Jordan Brand has dominated the sneaker industry for majority of the 1990's and early 2000's, in recent years the company has been over looked by the more fashionable Nike Air Force One and Nike Air Dunk. 2008 by many experts marks the year of the resurgence of the Nike Air Jordan.
January 19, 2008, Jordan released the first of ten packs which include two different retro Air Jordan's in which the shoes total the number '23'. The first package consisted of the Air Jordan 'X' along with the long awaited return of the Air Jordan '13' original color way. The loyal Jordan fans found no problem paying $310.00 for the package as well as the long line that came along with it. The following package released was the Air Jordan '14' and '9', which also received much praise by the fans in the sneaker community.
With the early success of the packages released, the months of May and June will possibly propel Michael Jordan back to the tip of every sneaker collector and avid fan's tongue. The hype behind these two releases are similar to the retro release of the Air Jordan 'XI' in 2000-2001. On May 24th the fourth pack of the countdown will be released featuring the retro of the Air Jordan 'XVII" and the amazing Air Jordan 'VI'. The Air Jordan 'XVII" will make its first first appearance in the sneaker community since its release in 2002. When the 'XVII" originally released its 200 dollar price tag raised eyebrows of many first time buyers of the MJ experience, but that did not slow down the avid fans that still supported the 6 time NBA champion and his footwear. Along with the sneaker, supporters also received a metal briefcase which concealed the shoe and a CD with unique behind the scenes shots from the production the sneaker.
The hype behind this package obviously comes from the revival of the Air Jordan 'VI'. Entering the 1990-1991 NBA season the greatness of MJ was recognized by many critics, but his critics still had one question, 'Can he lead his team to a championship?'. A championship ring was the only thing missing from his many awards and early records. In 1991 the Bulls finally made the first step towards 1990's dominance with they're win over Western Conference champs Los Angeles Lakers. The championship marked the first of his six titles. Creator of the previous five Jordan releases, Tim Hatfield developed a classic sneaker which Jordan wore during his defining year. The sneaker featured a rubber tongue with two holes for easy slip in and out action along with the numbers '2' and '3' hidden on the shoe. The black and infrared was the first pair released followed by four future color ways. The white, carmine red and black pair received the least support from fans, having the lowest sales of all the color ways. 18 years later Michael and his team of designers have decided to give the 'Carmines' another chance in the sneaker community. In the minds of sneaker collectors the 'carmines' are a prized item which adds more hype to the release of this package.
The following month of June will not provide a decline when it comes to hype and discussions amongst sneaker heads and collectors. The avid fans of the Air Jordan may have to relax on the fast food and usage of the daytime minutes if they plan on owning arguably the most talked about pair of Jordan's. On June 21st the Jordan brand will release two of their best selling sneakers with the Air Jordan 'XVI' and 'VII". Unlike the previous packages released the line for this release is already forming outside of every Niketown and sneaker store with an Urban account.
In February 2001, the Air Jordan 'XVI' was released, the sneaker also marked the first time designer Mike Hatfield was not behind the production of the shoe. Although Hatfield did not have a hand in the design of the shoe the reception from the sneaker community and also the current players in the NBA gave the shoe plenty of praise. The Air Jordan 'XVI' marked the return of the clear rubber soles and the return of the patent leather toe box. Even though MJ did not play a full season in these sneakers, this pair will go down in history as one of the top ten Air Jordan's of all time.
Now for the "Crem De La Crem' also known as the Air Jordan 'VII'. The sneaker originally made its first appearance in late 1991, the buzz behind the shoe was very high due to the championship win for MJ earlier in the year. The pair had many similarities to the the previous release that year with the Air Jordan 'VI'. With its use of the Nike Huarache technology this pair separated its self from any other Air Jordan or basketball shoe period. In 1992 during the Barcelona Olympics, Nike created a special pair of shoes for Michael combining the colors of the USA team and replacing the usual number 23 with the number 9 to match his Dream Team number. The Air Jordan 'VII' has made several appearances since its original debut in 1991. The sneaker was re-released in 2002, 2004, and 2006 but never in the white, red and light gray color way. Sneaker heads can officially make their way up to Heaven without putting up a fight once this pair is in their possession. If the release of this pack does not live up to its hype, it will at least put to rest the argument of the "Bugs Bunny" Jordans.
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